WhiskyFest Chicago 2024

I have mentioned my appreciation for whisk(e)y before, in particular when discussing Advent Calendars last year. At the tail end of my five weeks of travel, I attended Whisky Advocate’s WhiskyFest in downtown Chicago, coincidentally at the same hotel that hosted Chicon a couple years ago, during which some friends and I held a whiskey tasting party. Each attendee at WhiskyFest was provided with a tasting glass, a pen, a bag, and a program book with the map and list of whiskies each booth was featuring.

A map of the Grand Ballroom at WhiskyFest, organized (mostly) by distillery.

On the map, you’ll notice three dozen booths; if you exclude the Whisky Advocate, tequila, and Bacardí (best known for their rum) booths, that’s still around 30 different distilleries to try, with at least 3 choices at most booths. A conservative estimate would be 90 different whiskies to try, and that’s not even counting the leftovers from the VIP hour that preceded general admission.

Wow, now that I’ve written out those numbers, I feel like an underachiever, having only tried 19 whiskies that night. To be clear, most of the servings are a sip or two, designed to provide a taste rather than intoxication. You’ll note that the map also shows several buffet tables, though it’s missing the food tables on the right side, as well as the plethora of chocolate desserts in the lobby. Attendees were encouraged to eat between tastings and provided with bottled water to stay hydrated.

My primary focus was the smaller distilleries, figuring they’re the ones I’m least likely to randomly encounter at a restaurant. And yes, I had checked my whiskey list before the event, making sure that every whiskey I tried was new to me (at least since I started tracking them). The two that stood out the most, in quite different ways, were the Mash & Mallow S’mores Whiskey – a fabulous liqueur – and the Praedictum 15 year Kentucky Straight Bourbon – a leftover from the VIP hour that retails around $600 a bottle.

Overall, it was a nice lead-in to this year’s Flaviar Whiskey Advent Calendar, which I’ll once again post to TikTok as I open them. Since I bought Costco’s Whiskies Tour of the World set as well, I’ll probably continue posting well into January to give each whiskey its chance to shine.

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